Blog
About
PARINC.COM
MENU
CHECK OUT
Login
SEARCH
1-800-331-8378
Blog
About
PARINC.COM
Search
1.800.331.8378
Research
How Sweet It Is!
October 22, 2013
New research
out of the National University of Singapore may explain why your food tastes the way it does, and why that flavor may have nothing to do with your taste buds. After a series of experiments, researchers have concluded that people correlate love with sweetness and romance may help people perceive food to be sweeter, as well.
In
one experiment
, participants were asked to communicate how emotions related to different tastes. For example, would jealousy taste sweet, spicy, bitter, or sour? In a second experiment, participants were asked to write down two different answers to the open-ended question of “If love were a taste, what would it be?” A third group was asked to write about either romantic love, romantic jealousy, or (a control) about landmarks in Singapore before eating and rating the taste of sweet and sour candy and bittersweet chocolate. Finally, a fourth group was asked to write about either love, jealousy, or happiness before taste-testing a “new product,” which was actually a simple glass of distilled water.
People who wrote about love rated their samples as sweeter, whether they were sampling the chocolate, candy, or water. Those in the jealousy groups didn’t report their samples as tasting more bitter or sour compared to the control group.
Researchers believe
this can be attributed to the anterior cingulate cortex, a brain region that anticipates reward and is activated by romantic love and the taste of sugar. Thus, the brain may associate love and sweetness, even when there is no actual external sweetness.
For more on this study, see the journal
Emotion
.
Categories
About PAR (105)
Advocacy (66)
Books (8)
Community PARtners (48)
Conference (53)
Contest (3)
Discounts (17)
General (17)
Meet the Author (26)
Movies (1)
New Products (133)
PAR Author (68)
PAR Staff (43)
Practice (161)
Products (167)
Research (164)
Training (32)
Training Portal (8)
Uncategorized (7)
Webinar (21)
White Paper (4)
Archives
2024
January (3)
February (4)
March (5)
April (3)
May (5)
June (3)
July (2)
2023
January (4)
February (4)
March (4)
April (2)
May (5)
June (4)
July (3)
August (4)
September (3)
October (5)
November (4)
December (1)
2022
January (2)
February (4)
March (5)
April (4)
May (4)
June (4)
July (3)
August (4)
September (3)
October (4)
November (5)
December (4)
2021
January (4)
February (4)
March (5)
April (6)
May (4)
June (5)
July (4)
August (5)
September (5)
October (4)
November (6)
December (5)
2020
January (4)
February (4)
March (5)
April (2)
May (3)
June (5)
July (4)
August (4)
September (5)
October (5)
November (5)
December (5)
2019
January (4)
February (4)
March (4)
April (5)
May (4)
June (4)
July (5)
August (4)
September (4)
October (5)
November (4)
December (5)
2018
January (5)
February (4)
March (4)
April (4)
May (5)
June (4)
July (5)
August (4)
September (4)
October (5)
November (3)
December (4)
2017
January (5)
February (4)
March (4)
April (4)
May (5)
June (4)
July (4)
August (4)
September (4)
October (5)
November (4)
December (3)
2016
January (4)
February (4)
March (5)
April (4)
May (5)
June (4)
July (3)
August (5)
September (6)
October (4)
November (5)
December (4)
2015
January (7)
February (4)
March (6)
April (4)
May (4)
June (5)
July (4)
August (4)
September (5)
October (4)
November (4)
December (5)
2014
January (4)
February (4)
March (4)
April (5)
May (4)
June (4)
July (5)
August (4)
September (4)
October (5)
November (4)
December (5)
2013
January (5)
February (4)
March (4)
April (5)
May (4)
June (4)
July (5)
August (4)
September (4)
October (5)
November (5)
December (5)
2012
January (5)
February (4)
March (5)
April (5)
May (5)
June (4)
July (6)
August (4)
September (5)
October (6)
November (4)
December (4)
2011
January (4)
February (4)
March (5)
April (3)
May (6)
June (5)
July (5)
August (5)
September (4)
October (5)
November (5)
December (4)
2010
May (4)
June (3)
July (5)
August (4)
September (2)
October (3)
November (3)
December (3)
Contact PAR
Customer Support:
1.800.331.8378
Tech Support:
1.800.899.8378
Email:
cs@parinc.com
Website:
www.parinc.com
Recent Posts
July: Focus on Minority Mental Health
The State of Psychology Education
Coming Soon: A New PAR Website
What’s coming from PAR
The Latest Advancements in Alzheimer’s Disease
Read More »
Tags
online assessment
AAB
alzheimer's
APA
assessment
authors
autism
brief2
career
career counseling
ChAMP
children
Community PARtners
concussion
dementia
depression
dyslexia
emotional disturbance
executive function
FAR
Feifer
free training
intelligence
John Holland
learning disabilities
memory
mental health
NASP
neuropsychology
online assessment
PAI
par
PARiConnect
personality
philanthropy
Psychology
ptsd
reading
research
school psychology
SDS
Self-Directed Search
suicide
teleassessment
telehealth
training
training portal
trauma
United Way
webinar