Category Archives: About PAR

Happy Holidays from PAR!

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Last week, PAR staff delivered gifts to a deserving local veteran’s family.

All of us here at PAR want to send you our warmest wishes for a very happy holiday season. We look forward to helping you and those you serve in 2014. May your New Year be filled with peace, love, and joy!

This year, PAR staff worked with two organizations to spread holiday joy to those in need, by fulfilling the wishes from an Angel Tree for the children and teens served by the Joshua House and by adopting a veteran’s family through Service Source, part of Abilities Foundation. Click on the attached links to learn more about these incredible organizations and learn how you can get involved.

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Community PARtners: Creating Connections and Changing Lives

2013 has been a very busy year so far for PAR’s volunteer team!cp_02

PAR staff members and their families kicked off a chilly January with a children’s clothing drive for the Redland’s Christian Migrant Association, a group that serves migrant farm workers and their families here in Florida.

In February, PAR staff members helped organize the annual “Stars and Pars” golf tournament and auction to benefit The Children’s Home in Tampa. The Children’s Home provides a spectrum of social services for families in crisis including foster care, adoption, emergency shelters, child abuse prevention, and more.

What’s a corn-hole toss? Here at PAR, it’s an excuse to come together, test our pitching arms, laugh a lot—and raise funds to support Suncoast Hospice. A not-for-profit organization that serves local families, Suncoast Hospice helps those living with chronic and terminal illnesses, nearing the end of life, or experiencing grief. This year’s “toss,” held in February, helped raise funds—and awareness—for this vital community resource.

In March, several members of the PAR team gathered for a special breakfast in support of the PACE Center for at-risk girls. At the breakfast, recent PACE graduates described how their lives have been truly turned around by the caring, supportive environment at PACE. PAR is delighted to support this wonderful organization.

And let it be known throughout the kingdom (the animal kingdom, that is!) that the Tampa Bay Humane Society “Bark in the Park” trophy has been returned to its rightful place, here in the lobby at PAR! Once again this year, PAR claimed the title of top fundraising team at this annual Humane Society event.

Every April, a team from PAR dedicates one Saturday to Paint Your Heart Out, an organization that helps our elderly neighbors to maintain their homes with a fresh coat of paint. The PAR team takes things a step further, planting shrubs and doing some light landscaping chores to help spruce up the homes even more.

And while one part of the PAR team was painting houses…another team was heading out for the annual Walk for Autism Speaks! This year’s event was a huge success, raising thousands of dollars for autism research.

If you happened to drive past PAR headquarters in April, you would have been greeted by a gorgeous blue “pinwheel garden.” Each pinwheel in the garden represented a person who provided a voice and advocated for children who have been abused or neglected. PAR was proud to be a 2013 Hillsborough County Partner in Prevention during Child Abuse Prevention Month.

Several staff members also volunteered this spring at the Dress for Success (DFS) annual sale. Dress for Success helps women who are re-entering the workforce by providing appropriate professional clothing. Later this summer, the PAR team will be heading up a clothing drive for DFS.

In May, PAR recognized Children’s Mental Health Awareness Day by co-sponsoring the “Breakfast of Champions” for the Children’s Board of Hillsborough County, a leading advocate for children and families in the Tampa area. On the national level, PAR partnered with the Substance Abuse and Mental Health Services Administration (SAMHSA) on a virtual event for children’s mental health awareness; this year, the event focused on resiliency and social connectedness as important factors in children’s mental health.

Several members of the PAR team also attended and supported the Hillsborough Family Justice Center fundraising luncheon. The Family Justice Center provides hope and support to victims of domestic violence.

Throughout the year, a growing team of volunteers from PAR deliver Meals on Wheels (MOW) to some of our elderly, house-bound neighbors. For many MOW recipients, the smiling faces that accompany their lunch may be the only visitors they receive during the day, so we all try to spend a few minutes checking in with each our MOW friends.

Florida Blood Services continues to send the Bloodmobile to the PAR headquarters parking lot every eight weeks because they know that the PAR team is a regular source of “the good stuff” that saves lives every day. We are particularly proud of several staff members who were first-time donors in 2013!

These are just a few of the many Community Service projects that PAR is honored to support. For more information, photos, and a list of organizations and activities that PAR supports throughout the year, visit the Community PARtners page on the PAR Web site.

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PAR is proud to announce our 2012 “Capture the Connection” photography contest winners

PAR’s Customers clearly understand what “Creating Connections and Changing Lives” means—our 2012 “Capture the Connection” photography contest solicited 178 entries! Narrowing our choices to just three was a difficult task conducted by two professional photographers and our in-house marketing team.

The efforts and talent of all those who entered are greatly appreciated. The full gallery is available at http://www4.parinc.com/capture/Gallery.aspx.

And now, on to our winners!

1st_place

First Place
Aloha C. Romay, MS
Clinical Psychology
Paducah, KY

1st_place_photogWhen I think of the word “Connection,” I think of Family. Everything that we are and we will be begins at home. This photo to me describes how, even before we are born, we create a bond with those around us, those who love us unconditionally. A life that is about to begin has already changed the lives of those who have already started one.

Thank you PAR, Inc. for not only providing us therapists with the tools and resources we need to do our jobs more efficiently, but also for the amazing opportunity to be a part of this contest. For the latter one, I feel very grateful.

2nd_place

Second Place
Bonnie Voegeli, PsyD
School Psychologist
Brookfield, CT

2nd_place_photogMy sons had spent an afternoon last summer playing in the sprinkler and on their swing set. In an effort to get all three kids into one picture, I spontaneously hung my youngest from the chains and had each brother grab him around the waist. They were so surprised and they stayed this way just long enough for me to capture this shot.

As I considered the theme of “Creating Connections, Changing Lives” this photo instantly came to mind, for the obvious reason of my youngest connecting to his two older brothers. Beyond that, however, is the life-changing connection that occurs from growing up with siblings. The bonds that are formed from simple joys such as a sprinkler, a swing set, and a warm summer day are as life-changing as you can get!

When PAR called to tell me that my photo had won second place, it was three days after my hometown of Newtown, CT had been devastated by the horrific school shooting at Sandy Hook Elementary School. Needless to say, our community is heartbroken over the loss of our town’s babies, teachers, administrator, and a fellow school psychologist. The news from PAR was such a welcomed surprise, and I told PAR that it was the first time I had smiled in three days. Thank you, PAR!

3rd_place

Third Place
Terri Sisson
School Psychologist
Madison County, VA

3rd_place_photog

My name is Terri Sisson and I’m the one-and-only school psychologist in my small hometown, Madison County, Virginia. I love taking photos… and the photo session in Virginia Beach was no exception! This picture is one of my favorites because it is truly about “creating connections, changing lives.” Every year, my family goes camping in Virginia Beach with several families from our community. We spend lots of time at the beach, riding bikes, and bonding around the campfire. We are truly making connections and creating memories that I hope our children will cherish for a lifetime. I cannot express my excitement over the fact that my photo won the third-place prize. I am so happy that the judges saw the potential in a photo that is so near and dear to my heart. Thank you to PAR for this opportunity… What a wonderful Christmas present!

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PAR Employees Support United Way

PAR is proud to support United Way! Last week, PAR employees took part in our annual fundraising campaign. For the 19th consecutive year, 100% of PAR staff participated in our annual United Way drive. We exceeded our fundraising goal, resulting in $105,993 being donated to help United Way continue its mission of helping others in our community.

For more information on how you can help United Way in your community, visit www.liveunited.org.

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Intellectual Piracy (Part 2)

By: James Swain (www.jimswain.com)

Question: It sounds like security is important issue.

Bob Smith: Absolutely. There has always been an issue of test security. People who steal tests are not only costing us money, but they’re also harming the industry and depriving the test authors of royalties. Having a stolen test floating around is potentially quite harmful.

Question: It’s not easy to stop people from stealing, especially in the Internet age. What steps are you taking to stop people from pirating your company’s material?

Cathy Smith: We have two employees who regularly surf the web, looking for people who are reproducing our content without permission. They’ve gotten very good at catching these folks and getting them to delete any of our content off their Web sites.

Bob Smith: On every order we send out, there’s a statement on our Order Form that says the Customer agrees to abide by the rules and not reproduce our products without written permission. 

 

 

Question: How do you deal with someone who you catch stealing PAR products?

Bob Smith: Usually, a letter or phone call asking them to stop will do. Most people ultimately want to do the right thing.

Question: What if it doesn’t?

Bob Smith: We have hired attorneys in numerous situations to protect our copyrights, and we will continue to do so.

Question: Recently, a student at Harvard was prosecuted for downloading and sharing music files. A noted law professor at Harvard defended him in court and used the argument that the Internet is meant to be a free medium, and therefore cannot be controlled. The student lost the case, and is now on the hook for $400,000 in damages. How do you feel about that?

Bob Smith: I agree with the verdict. The student was stealing.

Question: What would you say to someone who was thinking of pirating your company’s material or tests?

Bob Smith: Don’t do it. Our products are very useful and they are valuable products that are used to help people make better decisions. By infringing on the copyright, you could help to invalidate the measure, causing harm not only to the instrument, but to the test publishing industry, the authors, and most importantly, to the client/patient.

PAR’s position is that Customers may not release copyrighted and confidential material to individuals not professionally qualified to obtain, review, or interpret them. PAR’s instruments are trade secrets protected by intellectual property laws, including copyright and trade secret laws. Their usefulness and validity would be greatly compromised if they were available to the general public.

Cathy Smith: All materials in our catalog and on our Web site are protected by copyright. This applies to all Web site information, testing products, and everything associated with them.

Submitting a completed PAR Qualification Form and/or placing an order to purchase materials from PAR implies your acceptance of these terms and conditions.

Question: Do you allow your tests to be rented?

Bob Smith: No, our products are not for rent. We do encourage the use of our proprietary tests in research projects. However, we require that a formal written permission agreement be obtained from PAR prior to beginning the work if a modified version or only a portion of test is needed.

Question: It sounds like you run a pretty tight ship.

Bob Smith: It has always been this way in this industry. Test products must be kept secure. Our products are highly restricted and will stay that way.

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Intellectual Piracy (Part 1)

By: James Swain (www.jimswain.com)

Every business that produces copyrighted material–from movies to TV to books–is facing the issue of intellectual piracy of its products. I sat down to discuss this topic with Bob and Cathy Smith to see how PAR is dealing with the important issues of copyright infringement and test security.

Question: A couple of basic questions first. When did PAR start creating its own products?

Bob Smith: When PAR first got started, the majority of the products we sold were developed externally by authors and sent to us for publication consideration. If we accepted a product, we would provide editorial and production assistance and then market the product. As the company grew, so did our ability to provide a collaborative, internal system of developing products. Today, we internally develop most of our test products in collaboration with outside authors.

Question: What do you see as being the big difference between developing tests now versus when you got started?

Bob Smith: It’s much more expensive now to develop tests than it was in 1977. Unfortunately, the potential revenue doesn’t support the development of some good products today. And because it is so expensive to develop most new tests and because our staff has great test development expertise, we most often develop tests in collaboration with external authors.

Question: Is there an average length of time for creating a test?

Bob Smith: Typically, it takes 3-5 years to develop a test from its conceptual stage to a finished product.

Question: Can you tell me how many tests are presently in the development stages?

Cathy Smith: We presently have over 40 tests and new software products in development.

Question: There is presently in our culture a philosophy among certain individuals that the Internet was intended to be free, and therefore it is not a crime to download books, music, and movies, and then share them with other people. How do you feel about that?

Bob Smith: I strongly disagree with the current philosophy that all information on the Internet was intended to be free to share. It costs a significant amount of money to develop a product.

Question:  People who steal copyrighted material often don’t understand the ramifications of their crimes. For example, the music industry has seen an enormous decrease in new music being released. At the same time, the price of tickets to live music events is skyrocketing. As a result, going to concerts is becoming something that only a small portion of our society can now do because of cost.

The same thing is happening with books. Last year, Publisher’s Weekly reported that $3 billion dollars in books were stolen over the Internet. As a result, the industry has raised prices on books a whopping 15-25%, making it difficult for many people to buy books.

Do you see the same thing happening in your industry?

Bob Smith: Thankfully, no. We’re in an industry where the sale of our products is restricted to those who have certain qualifications as well as the training to use our tests. In addition, the tests are supposed to be kept secure. People in our industry understand that a stolen test could completely invalidate its use. So stealing is not nearly as prevalent as it is in other industries, at least not yet.

Cathy Smith: We are very careful about whom we sell our tests to and how our tests are distributed.

Question: What about people who try the old-fashioned approach and illegally Xerox your tests?

Bob Smith: In addition to having the copyright notice on all our tests, we also print a warning on our tests that states that if this test is not printed in a specific color of ink on white paper, then it’s an illegal copy.

Question: Has anyone ever reported illegal use of your tests?

Bob Smith: Yes. And we follow up on every one that is reported to us. Sometimes we even have to notify the head of an organization that one of their employees is illegally reproducing our tests.

Visit our blog Thursday, May 27th for the conclusion of this blog on the topic of intellectual piracy.

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PAR Mission Statement (Part 2)

By: James Swain (www.jimswain.com)

Question: There are signs all throughout the PAR buildings that say, “Customer Service Is Our Most Important Product.” That’s not just a slogan, is it?

Cathy Smith: No, it’s a way of life here at PAR. The difference between PAR and other companies is our service. PAR employees live and breathe Customer Service.

Bob Smith: I was determined that regular communication with our Customers and outstanding Customer Service would be two qualities that would distinguish PAR from competitors. Excellent Customer Service has long been a core value of the company, from answering the phones with a live person to fulfilling orders on the day of receipt, responding to Customer e-mail inquiries within 24 hours, and providing error-free shipments.

Years ago, a Customer named David Nichols wrote me a letter when a product he’d purchased was delayed in shipping. He said that “… it was not right to promote your products, take Customers’ money, and then not deliver the product… delaying product delivery is not right.” I’ve never forgotten that. And, since David wrote that letter, he and I became good friends and we remain so today.

Question: What does that mean for your Customers?

Cathy Smith: Every year we ship tens of thousands of packages with an amazingly small number of shipping errors. Our distribution staff prides itself on making sure that our Customers receive exactly what they ordered as quickly as possible. We get thank you notes from our Customers all the time, telling us how much they appreciate our Customer Service and outstanding delivery and shipping.

Question: Having once run a business myself, I learned that happy employees lead to a high degree of Customer satisfaction. Do you find the same to be true?

Bob Smith: Yes! We measure Customer satisfaction in many ways. We send comment cards in every order, which all management staff read when they are filled out and returned by the Customer. We also do Customer surveys and talk to our Customers. We also offer an excellent return policy. If a Customer is not satisfied with a purchase, we will accept the return of any item—no questions asked.

Question: Three of your competitors recently merged. How do you see that affecting your business?

Bob Smith: The merger has helped us differentiate ourselves from our competition, and enabled us to be responsive to Customer needs by continuing to deliver outstanding Customer Service and innovative new products to our Customers.

Question: PAR has come a long way since 1978. What do you see the future holding?

Bob Smith: We will continue to innovate, grow, and evolve, and we will continue to take care of our Customers. Our company is not for sale, and PAR will remain family owned.

Question: I first became aware of you and Cathy through your philanthropic work in the Tampa area. Can you tell me more about the causes you’re involved in, and why you feel it’s important to give back to the community?

Cathy Smith: Twenty years ago, Bob and I decided that it was our corporate responsibility to give back to the community in which we lived. Over the years, that commitment has grown, and last year we donated to more than 80 organizations in the Tampa Bay area, including the Humane Society, Meals on Wheels, United Way, and a scholarship program at the University of South Florida, to name just a few. We also encourage our staff to participate in community activities and to support local charities.

Question: One final question. You recently adopted a new slogan. Why?

Bob Smith: We shortened our name from Psychological Assessment Resources to PAR, because that’s what our Customers called us. We changed our slogan to “Creating Connections. Changing Lives.” It sums up not only what we do every day, but it captures what we aspire to do as well.

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PAR Mission Statement (Part 1)

By: James Swain (www.jimswain.com)

I became friends with Bob and Cathy Smith, the founders of PAR, 15 years ago, when we were introduced by a mutual friend. At the time, I knew of their company’s terrific reputation, and that they were strong supporters of many charities in the Tampa Bay area. Recently, I had a chance to sit down with the Smiths and talk about the company’s origins, and what they believe the future holds for their business.

Question: What did you and Cathy do before starting PAR?

Bob Smith: I served as a staff psychologist at the James A. Haley Veteran’s Administration Hospital in Tampa, Florida, and was in private practice as a clinical psychologist from 1975 until 1986.

Cathy Smith: I worked at the VA Hospital for 10 years as a psychiatric nurse.

Question: I ran my own business for 20 years and know how challenging it can be. What compelled you to start PAR?

Bob Smith: I didn’t want to be in clinical practice forever, and yearned to do something on my own. Cathy and I thought of opening a cookware store like Williams-Sonoma, or some other type of business. PAR was more of an experiment.

Question: What was your first product?

Bob Smith: We released our first product in 1978. It was the scoring keys for supplemental scales of the MMPI. Today we sell approximately 400 products on our Web site and through our catalog.

Cathy Smith: We started out with $2,251 in capital. Initially, we ran the business on our kitchen table. Bob’s Uncle “Rip” used to come over to the house and help out.

Question: Do you still have the table?

Cathy Smith: Of course! We are very sentimental. The table is now in the break room of our distribution center. We also still have the Selectric typewriter we used to start the business.

Question: I’ve read that most people who become entrepreneurs are inspired by someone. Did you have an inspiration?

Bob Smith: My father ran his own CPA firm for many years. I’m sure that had an influence on my decision to go out on my own. I always wanted to create something of my own. I was also inspired by Tom Peter’s book, A Passion for Excellence. I still have the dog-eared copy of that book on my office bookshelf.

Question: It takes a strong marriage for a husband and wife to work together. You and Cathy seem extremely happy. How do you do it?

Bob Smith: Cathy and I are able to work together because we share a mutual respect for one another. We share similar values and are passionate about many of the same things.

Cathy Smith: Bob runs the business and the final decisions are his. Only one person is responsible in the end, and that’s Bob. That is the difference between leaders and bosses.

Question: Many small businesses don’t make it past 5 years. Did you ever think that PAR might not make it?

Bob Smith: For the first 8 years, Cathy and I took no compensation, and we reinvested everything we made into PAR. At one point in the early 1980s, we thought the business might not survive. We managed things very conservatively, which helped us survive during leaner times.

Question: PAR has grown a great deal since those early days. How large is the company now?

Bob Smith: We presently have 58 full-time employees.

Question: I’ve had the opportunity to spend time in your offices, and talk with your employees. They are a very happy group of people, and seem to genuinely enjoy working here. How do you accomplish that?

Bob Smith: We try to take very good care of our staff. For the most part, when people start working here, they want to stay, and we want them to stay. We have 24 employees who have been here over 10 years. We know that in order to expect our employees to take good care of our Customers, it is important for us to take good care of them.

Question: Which leads me to my next question. In order to succeed, a company must have a core philosophy. What is yours?

Bob Smith: We hire smart people who are very conscientious. We surround ourselves with people we want to be around. PAR employees are our extended family. You must invest up front, and find the right people to succeed.

Visit our blog Thursday, May 20th for the conclusion of the interview with PAR founders, Bob and Cathy Smith.

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