This interview is a part of an ongoing feature on the PAR blog to better acquaint Customers with PAR staff. We hope you enjoy this inside look into what goes on behind the scenes to develop, create, and deliver your most trusted assessments.
Lauren Rosario, Senior Marketing Analyst
How many years have you worked at PAR? 1
What does an average day at PAR look like to you? My primary responsibility is market research; I engage with our Customers to discover their likes, dislikes, and needs and then find common trends between them. This helps guide the company on what is meaningful and important to Customers during new product development and when marketing products. Market research takes many different forms, from focus groups to large-scale online research projects. In addition to listening to the voice of our customers, I also work on launching new products by developing marketing pieces, videos, advertisements, and other ways to communicate to our Customers all of the great things we have to offer at PAR.
What is the best part of your job? I find market research fascinating because Customer behavior is so interesting; the most beneficial and rewarding moments are when Customers tell me something through research and that feedback changes what we as a company had planned. When that happens, you see firsthand the power of market research insights and the success that comes to companies that value and embrace their Customers’ wants and needs. It’s also very exciting when research I’ve conducted and Customer behavior that follows matches up perfectly.
What would surprise people about your job? Market research is both a science and an art at every stage of the game. There are subtle intricacies in wording and question ordering for even a simple survey that can have a great impact on the results, so having a solid background in market research is critical.
When you aren’t at work, where can you be found? I am taking master’s courses in marketing through Harvard University, so that takes up most of my time. I also love long-distance running with my rescue dog, traveling to new countries with my husband, quilting, and I am involved with my church.
When I first started working at PAR… I was absolutely amazed at how charitable the employees are to needy causes and how exceptionally well the company treats employees. It’s incredibly inspiring to work for a company that is so generous; I’m honored to be part of this team. PAR is a truly exemplary.
The best advice I’ve ever received is… to design a life you love. It’s short, but to me, it motivates me to be determined about loving life. I have known since I was about 10 that I wanted to have a career in marketing, preferably in a climate that offered palm trees! I absolutely love my career as a marketer and wouldn’t prefer doing anything else.